First impressions do matter! An effective company logo or trademark is a basic marketing tool. Businesses can ill afford to do without a properly designed logo. Bad or indifferent logos may actually undermine all of your efforts. Research has proven successful logos are credibility-based. While certain companies may get by with 'blind luck', poorly designed corporate ID will ultimately cause revenue loss as time passes. Why? Please read on.

Light travels through air at a speed of approximately 300,000,000 m/s; this is nearly 900,000 times the speed of sound. The sound arrives that long after the picture is processed by your brain. Incidentally, this is why an auto accident always looks to happen in slow motion, and why the sound of thunder arrives so long after the flash of lightning. This relationship between the speed of light and the speed of sound should matter to you. Why? No matter how smart you are, no matter how fast you talk, no matter how well you know your product or industry, and no matter how good of a sales person you are... by the time you start speaking, you are 900,000 times too late. The consumer has already made a decision. Invest wisely!

Do you now understand how important first impressions are, and how a good logo is directly related to success in business? Many designers put too little thought into logo creation, but we don't! Please take a look at some logos created by Q-Grafix. You know you dying to get the scoop on the Starbucks Logo to the left. Go ahead, click on it. You'll enjoy the read.

PS: Why hire a professional? A funny look at a poorly designed logo can be seen at the bottom of this page.

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